Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-1424, USA
(213) 740-7127
Cell: (213) 304-1726

Recommended Reading

Marketing Education


Brief Articles

How to Get Good Grades in Marketing (Satire)


Recommended Reading


Jonah Berger (2016), Contagious: Why Things Catch On, Simon & Schuster.


Kai-Fu Lee (2018), AI Superpowers: China, Silicon Valley, and the New World Order, Houghton Mifflin Harcourt.

Robert Cialdini (2016), Pre-Suasion: A Revolutionary Way to Influence and Persuade, Random House


David S. Evans and Richard Schmalensee (2016), Matchmakers: The New Economics of Multisided Platforms, Harvard Business Review Press


Daniel Kahneman (2011), Thinking, Fast and Slow, Farrar, Straus and Giroux