CONSUMER
BEHAVIOR

Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443, USA
(213) 740-7127
Cell: (213) 304-1726

Narrated Presentations on Basic Marketing Issues

Books

Marketing Education

Privacy

Brief Articles

How to Get Good Grades in Marketing (Satire)

Talks on Basic Marketing Topics

Topic PowerPoint slides Summary Notes Narrated Talk Marketing Overview and Strategy PPT PDF Flash Electronic Commerce and Internet Marketing PPT PDF Flash Environment and Social Responsibility PPT PDF Flash Consumer Behavior PPT PDF Part 1 Part 2 Part 3 International Marketing PPT PDF Flash Segmentation, Targeting, and Positioning PPT PDF Flash Market Research PPT PDF Flash Product PPT PDF Flash Distribution PPT PDF Flash Promotion PPT PDF Flash Price PPT PDF Flash

 

 

Copyright (c) Lars Perner 1999-2010.